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It is far more important to truly understand their needs before you tell them yours (selling to them).

One of the biggest difference between National ComTel and the other providers is that we insist on a comprehensive interview to learn about their company.  Why?

Because we do not want to waste their time nor ours.
There must be the correct fit for them and us.
We want to understand their business so that we can suggest the proper services to ensure that their needs are met.
We tailor all proposals to the needs and desires of the customer.
We must be sure that all services meet their needs to properly support their operations.
We want to plan for growth or change that will not cost them up front or be too expensive.  Must be adaptive.
They are you partner, and you must assist them.

You’r trying to develop an honest relationship for today and the future with someone, which means you should be thinking about them.  It is your job to understand the people in your network or on your customer list.